However, that is all about to change, as Rih Rih is slowly starting to unveil the massive rollout promo campaign for her highly anticipated eighth studio album, Anti.
On Thursday, the newest Voice adviser tweeted a link to her #ANTIdiary website provided by Samsung. So far, all that's revealed is a short promo clip for the album, ensuring fans that it will come when it's ready.
Dark and grainy, the video is laced with images of Rihanna and chopped audio from "B***h Better Have My Money." It's complete with an open door, and the words "Are You Ready?"
While it's not easy to decode the static message, any news is good news when it comes to this new album being kept completely underwraps. The site luanch comes on the heels of the announcement that the singer was planning to ink a deal with the tech company for an upcoming tour. Recall that Rih's boss Jay Z teamed up with the cellphone giant for Magna Carter Holy Grail, releasing the album to Samsung customers three days ahead of its regular schedule.
As for Rihanna's album release date, rumors have changed over the last few weeks from November 20th, à la Adele, to November 27th.
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Watch Wendy Williams dish on more Rih rumors in the Inside Scoop clip below.
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