If you were wondering why T.I. was performing at a Tidal x TIP concert last night, it’s probably because you didn’t know the two entities are now a thing.
Taking to Instagram after his set, the Atlanta rapper announced that he was the newest artist owner over at Jay Z’s streaming service. He also interestingly added "#HustleGang + @RocNation is official," suggesting that he also has a stake in HOV’s record label as well (to what extent is currently unknown publicly).
In coordination with the announcement, TIP also released a new video called “Money Talk” exclusively through Tidal. Directed by Derek Blanks, the video brings out T.I.’s more trippy side as he raps over a multi-colored neon backdrop.
Check out T.I.’s Tidal announcement and new video below.
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(Photo: Theo Wargo/Getty Images for TIDAL)