STREAM EXCLUSIVE ORIGINALS

Study: Social Media Causes Engagement for Minorities

According to a new study, African-American adults are the most likely race to support a cause or social issue online, according to the new Dynamics of Cause Engagement study.

(Photo: www.facebook.com)

The days of posting paper-flyers and knocking on doors may be over.

 

Want to know the best way to spread the word to a minority group? Try social media.

 

According to a new study, African-American adults are the most likely race to support a cause or social issue online, according to the new Dynamics of Cause Engagement study.

 

Fifty-eight percent of African-Americans and 51 percent of Hispanics believe that online, social networks allow them to get the word out about a social issue or cause, in comparison to 34 percent of Caucasians.

 

Although social media outlets are not among the top ways all Americans donate money or personal items, African-Americans and Hispanics are the most likely to engage in non-physical causes online. For example, for some that includes joining a Facebook group or contributing to a blog.

 

All Americans were almost in agreement, however, that e-mails about causes can sometimes feel like spam. Additionally, overall, all Americans believe that everyone can make a difference through supporting causes.

 

Not surprisingly however, when looking at the history of the Civil Rights and labor movements, African-Americans and Hispanics believe that it is important that their family be involved in causes. They also believe that causes make them feel like a part of a community.

 

Some of the issues African-Americans and Hispanics were more likely to be involved in, more so than Caucasians, included diabetes, domestic violence, bullying, childhood obesity, Haiti relief and HIV/AIDS.

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.


By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.