Though he’s long been a fan of angular, robotic-looking haircuts, Will.i.am now has the technological title to back up his fashion sense. Starting Tuesday, the Black Eyed Peas superstar will serve as director of creative innovation for computer processing company Intel. The announcement was made at an internal Intel sales and marketing conference in Anaheim, Calif., where Will.i.am—real name William James Adams Jr.—was on hand to show off his new employee ID card.
If you’re a little confused as to how a musician can help a computer company, don’t worry—it seems that Intel is being intentionally vague regarding what Will.i.am’s responsibilities will entail. As of now, Deborah Conrad, Intel’s vice president and head of marketing, would only reveal that “Will.i.am will collaborate with Intel on many creative and technology endeavors across the ‘compute continuum’ that may include such devices as laptops, smartphones and tablets.”
It’s being reported that the singer, who also dabbled in political music in the lead-up to the 2008 presidential election, has already begun work on Intel-themed music.
For his part, Will.i.am said the Intel deal was a natural fit: “Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” he said. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”
Conrad has said that the meeting of entertainment and technology is the first step in Intel “transforming the way [the company] communicates with people.”
In essence, it’s a marketing gimmick. Though at least it’s one you can dance to.
Image: © Shareif Ziyadat / PictureGroup