Former Rep. Anthony Weiner aside, many Washington lawmakers leave the tweeting to their loyal, more technology-savvy staffers. President Obama was no different—until now, that is. But as he gears up for a tough re-election bid, he wants make a more direct connection with voters by writing some of his own campaign messages, the Associated Press reports. Obama’s 2008 campaign changed the way that candidates use technology to engage voters and he’s banking on it helping him secure another four years in the White House.
Obama on Friday welcomed followers to “a new @barackobama, which will be signed “BO.” The goal is to make the president’s supporters feel more connected to his re-election campaign.
“The best Twitter accounts are the ones that are managed by the people whose name is on the tweet,” Tim Tagaris, new media director for the Service Employees International Union, told the newswire. “People sign up to hear from people on Twitter because they want to hear from that person, not their staff.”
On Father’s Day he sent the following message: Being a father is sometimes my hardest but always my most rewarding job. Happy Father’s Day to all the dads out there. -BO