Getting more minorities to join the GOP is so important to Republican National Committee chairman Reince Priebus that he hopes it will be his legacy. But as he knows, it will be no small task. President Obama won the support of the vast majority of African-American, Latino and Asian voters in 2012 and Democrats are hoping that traditionally Republican states with large Latino populations will start going their way.
“Our legacy is going to be that we were the RNC that actually turned the talk into action and cared most about moving the dial, not a couple of good stories that we could spin out and have a few good days here and there, but have a long-lasting change for the future of our party and our country,” he said in an interview with The Hill.
Speaking at a March 1 luncheon honoring Black Republican trailblazers, Priebus acknowledged that the RNC's habit of courting minority voters in election years and not very artfully at that has failed. He also pledged to build long-term relationships with the African-American community that he said will be "authentic."
"We're here because we know we need to grow our party," Priebus told the group of African-American entrepreneurs, leaders and party faithful. "We must take our message to every neighborhood and every community, and as we know, we've got a lot of ground to make up with the Black community."
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(Photo: Win McNamee/Getty Images)
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