Republican Party Rolls Out Black Voter Outreach Effort in the Motor City

The RNC also introduced Michigan outreach director Wayne Bradley.

Posted: 11/13/2013 12:11 PM EST

Wayne Bradley, the new state director of African-American engagement in Michigan. (Photo: Courtesy of Michigan Republican Party)

Republican National Committee chairman Reince Priebus met with a group of African-American business and community leaders in Detroit on Tuesday to discuss its ongoing black voter outreach initiative and ways to revitalize struggling urban centers.

Priebus announced that radio host Wayne Bradley will serve as state director of African-American engagement effort and launched a 13-member Michigan Black Advisory Council to assist him and build relationships throughout the state.

“We are committed to continuing our engagement efforts in the Black community and will not stop competing for every vote, year-round. Our engagement staff and advisory board bring tremendous value to the work the Republican Party hopes to accomplish," the chairman said in a news release.

He told MLive.com that the meeting was "just the beginning" and that he plans to implement a block-by-block outreach approach in the state.

Bradley is a Detroit native and founder of the Urban Conservative League, a community-based organization that advocates school choice and private school voucher programs.

“I am thrilled to engage with local leaders and members of my community as I share the positive vision of the Republican Party with them," he said.

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