#DeEscalateDontKill

Born and raised in Harlem, Cameron Giles—known to rap fans as Cam’Ron or “Killa Cam”—is the founder of the hip-hop crew The Diplomats aka Dipset. He has released seven solo albums and five more with Dipset. He also played a lead role in the film Paid In Full, produced by his high school friend Damon Dash. Beginning his career alongside the late Big L and Mase, Cam’Ron has always catered to a street audience. His biggest hit single was “Hey Ma,” from the certified-platinum 2002 album Come With Me, while many critics consider his 2004 album Purple Haze to be a hip hop classic. Cam’Ron may be best known for sparking a fashion phenomenon with his pink wardrobe and matching Range Rover. After being shot in an attempted carjacking, he famously discussed the controversial “Stop Snitching” movement with Anderson Cooper on 60 Minutes. “I’m not saying it’s right,” he said, “but it’s reality.”

YOUR DENIM IS YOUR SKIN.

HOW DO YOU ROCK YOURS?