BET Awards 2024: 5 Classic Cole Bennett Visuals

The Illinois native won this year's "Video Director of the Year" award.

Cole Bennett was honored with the "Director of the Year" award at the BET Awards 2024. The epic celebration, hosted by the incomparable Taraji P. Henson, took place on Sunday, June 30, 2024.

At just 28 years old, the Illinois native has become renowned for his vibrant, genre-blending visuals and ability to elevate emerging artists. He has significantly shaped modern hip-hop culture, cementing his position as a critical figure in the industry.

Bennett's work, featuring artists such as Big Sean, Lil Yachty, and Eminem, has garnered widespread acclaim and a dedicated following. In recognition of his significant contributions and his "Director of the Year" award at this year's BET Awards, check out the Bennett-directed videos behind some of the most viral rap songs. 

  • Juice WRLD - Lucid Dreams

    One of Cole Bennett's most famous collaborations, "Lucid Dreams," propelled Juice WRLD to stardom. The video features dreamlike sequences and striking visual effects that perfectly complement the song's melancholic tone.

  • NLE Choppa - “Shotta Flow”

    “Shotta Flow” is a breakout hit for NLE Choppa, with Bennett’s direction playing a crucial role in its success. The video features fast-paced editing, energetic performances, and striking visual effects that enhance the song’s intensity.

  • Jack Harlow - “What's Popping”

    Jack Harlow's diner-style music video for "What’s Poppin" is a vibrant and dynamic visual masterpiece. The video perfectly complements Harlow's energetic delivery and catchy lyrics thanks to clever camera work and rapid transitions.

  • Blueface - "Thotiana Remix" ft. YG

    This remix video features vibrant, high-energy visuals that capture the fun and irreverent spirit of the song. Bennett's use of color and playful scenes make "Thotiana Remix" a memorable watch.

  • Lil Tecca - “Ransom”

    “Ransom” became an instant hit, thanks partly to Bennett's colorful and playful visuals. The video showcases Lil Tecca's charismatic performance against a backdrop of vibrant animations and creative scenes.

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