Sorry, sneakerheads. It looks like the Nike Air Yeezy 2s are a no-go.
Sounding off on Hot 97’s Angie Martinez Show this week, Kanye West put the final nail into the coffin of the much-anticipated “Red Octobers,” which have had shoe collectors clamoring for months.
Explaining his side of the story, ‘Ye went in on the athletic apparel company.
“So then I start turning up in the BBC interview, so [Nike] said, 'OK cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year, and 30 skews' — that’s the amount of items that you have. 'Would that make you happy, Kanye?' And I said, 'Well, I need royalties. It’s not even like I have a joint venture. At least give me some royalties,'” the MC said.
Yeezy continued, “Michael Jordan has 5 percent. That business is $2 billion. He makes $100 million dollars a year off of 5 percent royalties. Nike told me we can’t give you royalties because you’re not a professional athlete. I told them, I go to [Madison Square] Garden and play one-on-NO-ONE. I’m a performance athlete. I’m 100,000 percent at all times. It’s people that work in offices trying to tell me how to think, when I got a better perspective. I live in Paris.”
Leave it to ‘Ye to throw a little shade for the holidays.
With fiancé Kim Kardashian sitting by his side, he revealed how daughter North West factored into his decision and unofficially confirmed a new sneaker deal with Adidas.
“The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my family,” he said.
The rapper’s priorities have certainly shifted since his College Dropout days, with dominating the fashion world rising to the top of his to-do list along with his ambition to become the “Tupac of product.”
“My designs are based on what I grew up with in hip hop. My references be like girls shaped like Kim, not these skinny, trying to look as close to as a boy as possible models that they try to put on the runway in fashion,” he added.
“I’m going to be the first hip hop designer, and because of that I’m going to be bigger than Walmart.”
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