Prime Video Taps Common, Karriem Riggins and James Poyser For NBA Theme Song
Common, Karriem Riggins, and James Poyser have been tapped to create the official theme music for NBA on Prime. The composition, titled “Victory (NBA on Prime Theme),” will serve as the signature sound for “NBA on Prime” each week beginning with the 2025-26 season. “Victory” will be the first national broadcast theme created for NBA coverage by three Black composers.
Recorded at Ocean Way Studio in Nashville with a 60-piece orchestra under the direction of Common, Riggins, and Poyser, the theme song blends elements of hip-hop, jazz, and rock. “Victory” will be featured throughout the NBA on Prime programming across the globe.
"Basketball and music are two of my greatest loves,” Common shared in a statement. “James, Karriem, and I wanted to create a piece of music that expresses the togetherness, soul, fun, creativity, and spirit of the NBA and what the game represents. As Black artists coming from where we come from, creating the theme song for the NBA on Prime is one of the greatest moments of my career.”
"Basketball has always been inspiring to me,” Riggins added.. “The rhythm of the game, the culture around it, and the way it brings people together. Creating music that captures that spirit for NBA on Prime alongside Common and James was truly an honor.”
"To me, basketball and music speak the same language - the rhythm, the energy, the flow,” Poyser shared. “That spirit inspired us in creating this theme song, and we’re grateful for the opportunity to share it with the world."
Amina Hussein, Executive Producer, NBA on Prime, also expressed her excitement about the theme and how it embodies the brand’s vision for basketball.
"Our NBA coverage will be a celebration of the game for fans around the world, and we believe music plays a key role in that experience,” Hussein stated.. “Our theme needed to be timeless, modern, and soulful—and that's exactly what Common, James, and Karriem brought us. We believe their composition will become synonymous with the excitement and energy of NBA basketball on Prime Video."
The completed score will premiere during “NBA on Prime’s” opening night doubleheader on Friday, Oct. 24, when the Boston Celtics take on the New York Knicks, followed by the Minnesota Timberwolves going up against the Los Angeles Lakers.
“Victory (NBA on Prime Theme)” is available to pre-save now to stream on all music platforms on Oct. 24.