Snoop Dogg Set for 2026 Winter Olympics Return
Snoop Dogg will be taking his talents to Italy to cover the 2026 Winter Olympics.
NBCUniversal has confirmed that Snoop will be a part of the brand’s Olympic prime coverage. He’ll be joined by acclaimed sports broadcaster Mike Tirico.
Just like Paris, Snoop will explore the country’s landmarks, get acquainted with its culture, attend Olympic competitions, and give a behind-the-scenes look at the athletes, their friends, and families. And of course, “Snoop’s Greatest Hits,” his popular segment, will also be returning.
In a statement, the hip-hop icon shared his excitement about working at his first Winter Olympics.
“I am excited to be back with my main man, Mike Tirico, for the 2026 Winter Olympics in Milan Cortina,” said Snoop. “The D O double G will be on the scene, and I am looking forward to celebrating with the athletes and their families. The Olympics is the biggest stage in the world and, as everyone knows, I’m all about sports, bringing people together, and unifying while bringing the fun. I’ll be bringing my puffy jackets, snow pants, goggles, skates (and will definitely be iced out).” 👊🏾⛷️⛸️❄️🏂🥌
“Our Ambassador of Happiness returns! We can’t wait to see how the kid from Long Beach handles the snow and ice of Italy at his first-ever Winter Olympics,” Molly Solomon, Executive Producer, NBC Olympics, added.
“In Paris, Snoop amplified the joy of the Summer Olympics: training with the athletes, watching nervously alongside their families, and cheering on their performances,": Solomon continued. "He connected with viewers in a way we’ve never seen before, and now he’s primed to return as Team USA’s most effusive supporter. Mike Tirico has the announcer blazer and microphone standing by.”
The Milan Cortina Winter Olympic Games begin with the Opening Ceremony on Friday, Feb. 6, 2026, on NBC and Peacock.