BET announced today that its highly anticipated original docuseries following NFL legend Michael Vick, “The Coach Vick Experience,” will premiere on Wednesday, February 4, 2026 at 10 PM ET/9 PM CT, on BET. 

Produced by SMAC Entertainment, the award-winning sports and entertainment production company co-founded by Constance Schwartz-Morini and Pro Football Hall of Famer Michael Strahan, "The Coach Vick Experience" is an emotional, high-stakes docuseries that follows Michael Vick as he returns home to Virginia for the biggest challenge of his life — stepping in as a first-time head coach tasked with reigniting Norfolk State’s struggling football program. With the community and the season on the line, Coach Vick must learn the job in real time while building a team hungry for greatness. At its core, this is more than football - it’s a raw and inspiring look at what it takes to rebuild a program, a culture, and the belief that anything is possible. 

“For me, this chapter is about giving back to the game that gave me everything. Coaching at Norfolk State isn’t just about wins and losses. It’s about restoring pride and proving that transformation is possible when opportunity meets belief. This journey has challenged me in ways I never expected, and I’m proud to share it honestly,” said Michael Vick, Executive Producer.

“This show is as much about family and Michael’s relationship with Kijafa, who is supporting her husband as he coaches her alma mater’s rival, as it is about football and Michael’s homecoming to Norfolk State. I’m excited for people to experience the electricity of Coach Vick’s Norfolk State, along with the immense pressure and hope that comes with rebuilding a legacy,” said FredAnthony Smith, Executive Producer, SVP of Non-Scripted at SMAC Entertainment. 

“I’ve known Vick for a long time, and this moment shows a different kind of greatness. Coaching is about accountability, preparation, and service. This series captures the work it takes to lead, not just play the game,” said Michael Strahan, Co-Founder, SMAC Entertainment 

“Michael didn’t step into coaching lightly. He sought guidance, embraced the work, and committed to leading young men with purpose, especially during what was such a difficult season, both on and off the field. Get ready for the journey!” said Deion Sanders, Executive Producer.

“The Coach Vick Experience celebrates the powerful intersection of culture, sports, and community through a story rooted in leadership, legacy, and transformation,” said Louis Carr, President of BET. “Michael’s evolution from player to coach captures the heart of HBCU pride and underscores the importance of mentorship, excellence, and purpose that defines the core of this series.” 

Produced by SMAC Entertainment, The Coach Vick Experience is executive produced by Constance Schwartz-Morini, FredAnthony Smith, Michael Vick, Kijafa Vick, Michael Strahan, and Deion Sanders, with Tiffany Lea Williams and Angela Aguilera serving as executive producers for BET. 

The series debuts Wednesday, February 4, 2026 at 10 PM ET/9 PM CT, and continues Wednesdays weekly on BET.