(Photo courtesy of AB + DM)
Image Architect Law Roach is one of the most in-demand stylists for a reason—his track record demonstrates why on the campaigns, covers, and looks alone. Within days of us hopping on the phone to chat about his career and more, he released pictures and video from Zendaya’s latest Valentino campaign and her Super Bowl commercial with Andre 3000 on Instagram, he dressed Jennifer Hudson for Super Bowl weekend, and he managed to get in some quintessential Law Roach fun by dressing up as Austin Powers in Gucci. All in a week’s work for the man who makes fashion magic happen.
“I feel grateful,” Roach tells BET.com about how he’s feeling at this moment. “I have so much gratitude for people still liking my work and what I do. I’m happy that people want to work with me, and I’m thankful for the opportunities I continue to receive. I’m grateful that I’ve been able to elevate myself and my work and maintain my sanity in the process.”
Roach has stepped from behind both the scenes and seams over the last few years, emerging as a star in his own right. In 2021 alone, he was the cover star of five magazines, and there are undoubtedly many more to come. “I thought it was important for me to step in front of the camera to realize and actualize my dreams,” he says. “Without doing that, I don’t think I’d be able to reach as many people and go to the places I want to go in my career. So I made a conscious decision to be more forward and public-facing, and I enjoy it. I like being able to give people more access to me as an individual.”
(Photo courtesy of Law Roach)
Social media is where that connection happens between Roach and his 1 million fans and followers, where he mixes work and plays as effortlessly as he does IRL. His inimitable style proclivities show up in his own wardrobe, where he has fun with shapes, silhouettes, and different brands. “I really believe clothes are our armor and our superpower that help us navigate through the world,” he says. “It all depends on the way I’m feeling that day, and I think of style as me creating a version of my own drag. What’s my drag going to be today?” he asks. “I think so many of us get up, get out of the bed, and think about what we feel like wearing.”
Roach works with some of the most famous multi-hyphenate creatives in the world, with his partnership with Zendaya spanning more than a decade. He’s brought on other stars over the years like the aforementioned Hudson, Celine Dion, Lewis Hamilton, and countless others. And it really is all about energy off the bat when it comes to how he determines who he will work with next.
“I believe the universe puts people in your life and vice versa at the exact right moment,” he says. “I don’t have a Wishlist of people I want to work with because I believe my working with someone will happen if it’s supposed to.” After he gets a call from this prospective client, Roach meets them in person (if they haven’t already met), and if the energy feels right, they work together. If it doesn’t, then they don’t, simple as that. “It’s a process that feels really good, authentic, and organic to me,” he says.” But the one person Roach wishes he could’ve worked with? None other than The Purple One himself, Prince. “It would’ve been incredible for me to be around him and to dress him,” he reveals. “I sometimes think about the people I wanted to work with in the past, but who I won’t be able to in the future…unless I’m styling in Heaven!”
We can totally envision Roach playing into Prince’s iconic wielding of style throughout his various legendary eras. And that’s because the image architect himself tells equally compelling stories that tie back to the artist’s current project or story. “I need to have a narrative in my head and for the clothes to tell a story,” he says. “Clothes are like my words, and because I work so much, it makes me happy when I can connect to something. Just putting a dress on a woman is not enough anymore.” Case in point: Zendaya’s recent Spider-Man promo tour filled with spidery fashion easter eggs that tied back to the franchise’s story.
(Photo courtesy of AB + DM)
But fashion isn’t all that Roach has on his future agenda, as he has a burning desire to do something that brings him into everyone’s homes. “ I’d love to do something with Target and create collections for people who follow me, love my work, and subscribe to what I do,” he says. “I want them to have a piece of me and my talent. I think it would be incredible because it would let me be with the girls!”
And that collection would have to feature home decor because we’re still drooling over Roach’s unbelievable Los Angeles pad. “I didn’t even know I had interior design talent until the pandemic,” he says, but we could’ve guessed as much given his incredible eye for style. “I bought my house in December 2019 before everything started going down, and I did everything design-wise with my house during the months we were locked down. But now that I’ve done it, I’ve really fallen in love with it. Maybe someone will let me design a hotel room or a lobby sometime soon.” From his lips to the ears of the universe!
Roach ultimately wants to see more inclusivity across the board in the fashion industry, including more support for smaller designers and more support for stylists of color. “We saw a surge of buying Black and supporting Black designers and businesses during the first year of the pandemic, but I want people to recognize how undeniable our spending power is,” he says. “There’s nothing we can’t do when it comes to elevating brands and making things popular and on-trend.”
And he’s hoping that all of our future Black History Months are filled with relaxation and rest. “I do wish they’d give us Black History Month off, though, with pay,” he says. “We could always use some time to breathe and deal with everything we have to face as Black people in this country.”
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