Big Chicken Expands as Shaquille O’Neal Builds Franchise Empire
Shaquille O’Neal’s Big Chicken franchise is on a rapid rise, with more than 350 locations currently in development across the country. Launched in Las Vegas in 2018, the restaurant brand is now considered one of the fastest-growing franchises in the United States.
Known for its generous portions and bold menu, Big Chicken has attracted customers with signature items like the “Big Aristotle” — a fried chicken sandwich stacked with bacon, macaroni and cheese, and crispy onions — and the “Charles Barkley,” featuring fried chicken, crispy onions, and roasted garlic BBQ aioli. The concept merges O’Neal’s larger-than-life personality with comfort food designed to leave an impression.
While Big Chicken’s growth is significant, it’s only part of O’Neal’s larger business portfolio. The four-time NBA champion and Hall of Famer holds investments in a range of ventures, from Auntie Anne’s and Five Guys to Papa John’s and Krispy Kreme. His portfolio also includes fitness centers, car washes, apparel, and tech products, building a post-basketball empire that continues to expand.
O’Neal’s estimated net worth exceeds $400 million, yet he remains known for his consistent charitable work. His acts of generosity have included buying homes for families, covering furniture costs for strangers, donating thousands of sneakers to children in need, and providing electronics like gaming consoles and laptops to those without access. This year, he donated 2,000 pairs of shoes to underprivileged kids at Camp Grace as part of his ongoing support for underserved communities.
Big Chicken’s expansion adds another chapter to O’Neal’s business story, but the brand’s success is matched by the reputation he has built as a public figure committed to giving back. As the franchise opens in more cities, the combination of business ambition and philanthropy continues to define one of the most dynamic careers in sports and entertainment.