Opinion: Pharrell’s 'Black or the Best' Riff and His Politics Don’t Matter Stance — Miss the Reality Black Founders Face
When Pharrell Williams took the stage at the 5th annual Black Ambition Demo Day, his remarks were supposed to inspire Black founders and celebrate innovation. Instead, he dropped a line that landed with a thud: “I hate politics. Like, despise them. It’s a magic trick. It’s not real.” He went further, saying he doesn’t “believe in either side” because choosing one “supports division.”
Coming from Pharrell — one of the most influential artists of his generation — the moment wasn’t just a personal declaration. It was a message delivered to a room full of Black entrepreneurs who live within systems that are anything but magical or imaginary. And that’s where the danger lies.
Pharrell’s stance isn’t new for him. He’s voiced discomfort with political discourse and celebrity influence before. But saying it in this particular space, to this particular audience, carries weight. Black Ambition exists because barriers are political. Capital access is political. Venture funding is political. Policy determines who gets investment, who gets protections, who qualifies, and who gets shut out. So to stand in front of Black founders — people statistically least likely to receive startup funding — and declare politics “not real” is not just inaccurate. It’s harmful.
Politics may not feel real to someone who has wealth, global influence, and the privilege to keep institutions at arm’s length. But for everyday Black people, politics show up constantly: in sentencing laws, in rent hikes, in maternal health outcomes, in voting access, in school budgets, in policing, in student loans, and in local zoning laws that decide which neighborhoods get to thrive. Dismissing politics as an illusion is a luxury most of us do not have.
The suggestion that “both sides are the same” is similarly dangerous. Every era of Black advancement — from Reconstruction to civil rights to criminal justice reform — has required choosing a side, pushing policy, and challenging lawmakers. The idea that refusing to pick a side somehow prevents division ignores history entirely: when Black people stay home, disengage, or opt out, the people already working to undermine our rights win by default.
His comments about excellence over identity raise the same red flags. Asking Black founders whether they want opportunities because they’re Black or because they’re “the best” sounds noble, but it strips away the realities that made programs like Black Ambition necessary. Identity-conscious support exists because the playing field has never been level. It’s not about pity or preference; it’s about correcting structural imbalance. Ignoring that context reduces centuries of exclusion to a philosophical talking point.
And while Pharrell says he cares about action and not political persuasion — even expressing annoyance when celebrities urge people to vote — the vacuum that silence creates doesn’t stay empty. It gets filled by misinformation, suppression efforts, culture-war rhetoric, and policy rollbacks that directly target Black communities. Voting reminders may be annoying, but the alternative is dangerous.
Pharrell likely believes that focusing on community programs and entrepreneurship is the way forward — and those efforts are valuable. But without policy, those gains don’t last. Legislation is what determines whether Black businesses get protected, whether funding survives, and whether discriminatory barriers return.
What he said at Black Ambition wasn’t just an offhand opinion. It was a message delivered in a room built to counter the very systems he dismissed. And that’s why it matters.
Hating politics doesn’t make politics disappear — it just makes their consequences fall even harder on the people without Pharrell’s safety net.