Beyoncé is pulling back the curtain on her haircare brand Cécred, and this time, her daughters Blue Ivy and Rumi played a key role in getting the latest products stage-ready.

The singer revealed that her onstage fans aren't just there for the visual spectacle. Between the intense lighting and nonstop choreography, heat management is a real factor in how she approaches styling.

"People assume my fans onstage are blowing just for the drama and hairography, but the heat under those lights gets real," she said in a WWD interview. "I need products strong enough to keep my style while keeping it weightless enough to take flight."

Beyoncé also shared that her formula development process has been years in the making, and her daughters have been part of the testing from the jump. Whether it's a blow dry, silk press, or braid-out, Blue Ivy and Rumi have served as her first line of quality control.

"It's taken years with lots of trial and error to find the best formulas," she said. "We have put each one of these to the test and I use it on my daughters before everything."

She even traced the testing timeline back to one of her biggest moments, noting that the mousse in the new collection was road-tested during her iconic Texas blowout at the 2024 Super Bowl.

The new products are set to launch on Cécred's website this Thursday.