Former Pittsburgh Steelers head coach Mike Tomlin appears to be headed for television as a prime-time analyst, after months of speculation about his future.

Tomlin is set to become the newest member of NBC’s Football Night In America, the pregame show for Sunday Night Football, the Athletic reported on Tuesday. FNIA is the highest-rated pregame show in the NFL, but its talent lineup is being shuffled as the landscape of NFL broadcasting shifts.

Tomlin takes over a slot previously held by Hall of Fame former head coach Tony Dungy, 70, who NBC told in March it wasn’t bringing back to the program where he’d spent 17 years as an analyst. That creates a historical throughline between the coaches as it relates to the show. Tomlin, the second Black head coach to win a Super Bowl, replaces Dungy, who was the first. Tomlin, who coached the Pittsburgh Steelers for 19 seasons before resigning after a seventh consecutive playoff loss in January, took over that role just two years before Dungy retired from coaching for television. Dungy was 53 at the time, only a few months younger than Tomlin is as he steps into the broadcast booth.

Dungy had a short playing career with the Steelers before becoming an assistant coach with the team, on his way to a legendary head coaching career. Tomlin also follows Bill Cowher, the Hall of Fame coach who preceded him with the Steelers and has been an NFL pregame analyst for CBS Sports since 2007.

FNIA not only boasts strong ratings, it also has a roster of popular Black on-air talent. At minimum, Tomlin will join host Maria Taylor on the program, which in recent seasons has also included players-turned-analysts Devin McCourty and Rodney Harrison.

Tomlin’s move to TV comes as yesterday’s prices for live sports broadcast rights are no longer today’s prices. NBC paid about $2.6 billion over six years, or $600 million annually, for a package of NFL games between 2006 and 2011. Its current 11-year deal with the NFL, signed in 2023, is worth $22 billion, or $2 billion annually.

While rights are more expensive, TV networks also have new competition from streaming platforms for the games themselves and for talent. In addition to traditional broadcast competitors CBS and Fox, streamers Netflix, Amazon Prime, and YouTube all broadcast live NFL games last season.