2025 NAACP Image Awards: 5 Things to Know R&B’s Best-Kept Secret Samoht
Samoht is a name you need to know. The NAACP Image Awards 2025 Outstanding New Artist nominee has been carving out his own lane in music thanks to his genre-blending sound and vulnerability.
While his music speaks for itself, his journey—from viral covers to independent stardom—adds even more layer of richness to his artistry. Whether you’re a longtime fan or just getting familiar, there’s so much more to this rising star.
Ahead of this year’s celebration, here are five things to know about Samoht. And don’t forget to catch the NAACP Image Awards 2025 live on February 22 at 8 p.m. on BET.
He has roots in North Carolina
Born in Wilson, North Carolina, Samoht's early life was steeped in the rich musical traditions of the South. His upbringing in the church, with his mother playing the organ, laid the foundation for his deep connection to music.
Kid Cudi is his musical inspiration
Kid Cudi's debut album, “Man on the Moon: The End of Day,” had a profound impact on Samoht. He admired Cudi's innovative sound and the freedom it represented, telling Flaunt in an interview, “I watched the DVD to that CD probably a hundred thousand times. Because we didn’t have cable, but we had a DVD player.”
He added, “He was doing something so different sound-wise that allowed me to be free to experience and go with what I felt on the inside.”
He’s already found independent success
As an independent artist, the rising star has built a dedicated fan base through his music and live performances. His albums, including “Mxxn Wave” and “Exit,” showcase his versatility and commitment to his craft.
- advertisement
He's be vetted by legends
Samoht has already garnered praise from industry heavyweights like Brandy and India Arie. Notably, he performed a soulful rendition of “Brokenhearted” to Brandy, who was being honored with the President Awards at the 2019 BMI Awards.
His music has been featured in a film
Samoht's music has reached audiences beyond the stage and streaming platforms. His song “Pool” was featured in the film “One of Them Days,” starring Keke Palmer and SZA, highlighting the cinematic appeal of his music.
Watch the NAACP Image Awards live on Saturday, February 22, 2025, at 8:00 pm ET/PT on BET.
