The marketing push behind J. Cole's Born Sinner release is nearing its final stretch. Less than two weeks before album No. 2 is unveiled, Cole held a listening session for fans with a one-night-only event yesterday (Jun 6).
Fans in select cities got an earful of Born Sinner via the smart phone app LISNR, with the "Power Trip" rapper helming the social media event.
Additionally, Cole gave the press an early peek at his second project in New York, where the rumored "I Disappointed Nas" track, which is really called "Let Nas Down," was addressed. As he's said before, the 27-year-old's non-commercial rap style had trouble finding footing with the record label. Cole quickly learned that his music wasn't in line with competitors like Young Money's "Bedrock" and was subsequently left in limbo for the next several months of what he called "hell."
He became preoccupied with making a radio hit, and eventually borrowed an idea from Kanye West's "The Workout Plan" off 'Ye's The College Dropout. The North Carolinian delivered "Work Out," the lead single off Cole World: The Sideline Story. It turned out to be the track that "disappointed" Nas.
Super producer No I.D. relayed Nas' disdain back to Cole, who was crushed. "I was hurt," he said. "I idolized that dude."
"Let Nas Down" is just one of many tracks that got good reviews from the early preview, which, all in all, must've given online bootleggers an extra dose of desire to sin again. Cole tweeted that the album has already leaked. "All love. Outta my hands. June 18th."
Get ready for the BET Experience, featuring Beyoncé, Snoop Dogg, R. Kelly, Erykah Badu, Kendrick Lamar and many more. Go here for more details and info on how to buy tickets. Sign-up now to attend free film screenings, celebrity basketball games and more.
BET.com is your #1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.
Click here to subscribe to our newsletter.
(Photo: PA PHOTOS /LANDOV)