Beyonce revealed her latest endeavor this morning (March 31) with Ivy Park, a new clothing line modeled by Queen Bey herself.

The website and reveal video contain music, which sparked conversation amongst the #BeyHive as to whether the instrumentals you hear will actually be included on her untitled forthcoming LP. If you press/click and hold the screen (depending on what device you’re using) instrumentals on the website will move from one to the other.

From listening to it, all the tracks sound new to our ears and they’re definitely different than what we’re used to from the pop singer. Little is actually known about Beyonce’s forthcoming album. There had been rumors that it would drop in previous months surrounding momentous events, like The Grammys, but nothing has surfaced. Could this fashion release finally get the wheels turning on Bey SZN?

As far as the fashion element, Bey’s clothing line is her own and not a collaboration. Ivy Park’s pieces will not be available through its website but rather Net-a-Porter, Topshop, and Nordstrom when it officially hits stores.

The brand is a joint venture with Sir Philip Green, chairman of Arcadia Group, which owns Topshop, Topman, Miss Selfridge, and other similar retailers. "I have always loved Topshop for their fashion credentials and forward thinking," Beyoncé said when she first revealed that a fashion line was in the works.

Check out Ivy Park’s reveal video and Beyonce’s Instagram post about it below.

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(Photo: Ezra Shaw/Getty Images)