The Jeremy Lin Effect

Fans and brands cash in on Lin’s golden streak.

Talk of the Town — and World - Jeremy Lin: the man with many nicknames and even more fans. The New York Knicks' hottest point guard has taken the world by storm with his own brand of “Linsanity” in recent weeks, doubling ticket prices at Madison Square Garden this week, topping jersey sales in the NBA store and increasing traffic to NBA.com/China by 43 percent since last year (an estimated 4.7 billion page views). Now the 23-year-old’s face and moniker are inspiring everything from T-shirts to burgers and even manicures. Click on to see Lin’s influence in action.—Britt Middleton. (Photo: Mike Ehrmann/Getty Images)

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Talk of the Town — and World - Jeremy Lin: the man with many nicknames and even more fans. The New York Knicks' hottest point guard has taken the world by storm with his own brand of “Linsanity” in recent weeks, doubling ticket prices at Madison Square Garden this week, topping jersey sales in the NBA store and increasing traffic to NBA.com/China by 43 percent since last year (an estimated 4.7 billion page views). Now the 23-year-old’s face and moniker are inspiring everything from T-shirts to burgers and even manicures. Click on to see Lin’s influence in action.—Britt Middleton. (Photo: Mike Ehrmann/Getty Images)

Sweet Taste of Success - New York City restaurants have jumped on the Lin bandwagon, offering up everything from Lin-inspired chicken wings know as “Lings,” “Lin-tini” cocktails and burgers spiced with flavors inspired by Lin’s Taiwanese-American heritage. The sweetest creation may be the "Jeremy Lin-Mint," a chocolate and mint cookie milkshake done up by Shake Shack, a burger chain in the city. (Photo: Twitter.com/LiangTFM)

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Sweet Taste of Success - New York City restaurants have jumped on the Lin bandwagon, offering up everything from Lin-inspired chicken wings know as “Lings,” “Lin-tini” cocktails and burgers spiced with flavors inspired by Lin’s Taiwanese-American heritage. The sweetest creation may be the "Jeremy Lin-Mint," a chocolate and mint cookie milkshake done up by Shake Shack, a burger chain in the city. (Photo: Twitter.com/LiangTFM)

Hands Up - Who knew Jeremy Lin would be such a hit in the beauty world? A beauty blogger recently posted a shot of her Knicks-inspired manicure. (Photo: BeautyHigh.com)

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Hands Up - Who knew Jeremy Lin would be such a hit in the beauty world? A beauty blogger recently posted a shot of her Knicks-inspired manicure. (Photo: BeautyHigh.com)

Photo By Photo: BeautyHigh.com

Artful Design - The addage "art intimates life" is perfectly fitting for this Lin-inspired illustration, entitled No. 17, by New York City artist Sophia Chang. The print will set you back $42 and is available online here.  (Photo: Etsy.com/people/esymai)

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Artful Design - The addage "art intimates life" is perfectly fitting for this Lin-inspired illustration, entitled No. 17, by New York City artist Sophia Chang. The print will set you back $42 and is available online here.  (Photo: Etsy.com/people/esymai)

Lin State of Mind - Got Lin on the brain? You’re not alone. The “Lin State of Mind” T-shirt ($19.99) is just one of several new items the NBA store has rolled out since the rising star became a household name. (Photo: NBA.com)

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Lin State of Mind - Got Lin on the brain? You’re not alone. The “Lin State of Mind” T-shirt ($19.99) is just one of several new items the NBA store has rolled out since the rising star became a household name. (Photo: NBA.com)

Photo By Photo: NBA.com

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Linsanity Is on Display - “Linsanity” is the nickname that started it all for the former D-League player who had been dropped by the Houston Rockets and the Golden State Warriors before joining the Knicks this season. “Linsanity” T-shirt, $21.99. (Photo: NBA.com)

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Linsanity Is on Display - “Linsanity” is the nickname that started it all for the former D-League player who had been dropped by the Houston Rockets and the Golden State Warriors before joining the Knicks this season. “Linsanity” T-shirt, $21.99. (Photo: NBA.com)

Steal of a Deal - If you had the foresight to hold on to your Jeremy Lin rookie card, you’re now the envy of every sports collector — at least on eBay, that is. One of Lin’s rookie cards recently sold for $21,850 at an auction on Thursday. (Photo: Myworld.ebay.com/yrozmaryn)

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Steal of a Deal - If you had the foresight to hold on to your Jeremy Lin rookie card, you’re now the envy of every sports collector — at least on eBay, that is. One of Lin’s rookie cards recently sold for $21,850 at an auction on Thursday. (Photo: Myworld.ebay.com/yrozmaryn)

Straight Shooter - Outside the NBA’s official store, independent designers have launched their own fan memorabilia that speaks to Lin’s impeccable skills. Ballin’ T-shirt, $24. (Photo: CafePress.com/johnycdesign)

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Straight Shooter - Outside the NBA’s official store, independent designers have launched their own fan memorabilia that speaks to Lin’s impeccable skills. Ballin’ T-shirt, $24. (Photo: CafePress.com/johnycdesign)

Signature Style - The NBA store has 89 items dedicated to the Knicks star, including this classic hat emblazoned with Lin’s jersey number. Stretch fit hat, $24.99. (Photo: NBA.com)

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Signature Style - The NBA store has 89 items dedicated to the Knicks star, including this classic hat emblazoned with Lin’s jersey number. Stretch fit hat, $24.99. (Photo: NBA.com)

Jeremy Lin: The Movie? - This fan-created movie poster for a Lin biopic has been making the rounds on the Internet this week, sparking theories that it’s just a matter of time before the rumblings become reality. Director Spike Lee has proven to be a fan of Lin, having sported the player’s high school basketball jersey to a Knicks game earlier this month. Perhaps he’s pondering turning Lin’s breakout story into the next Spike Lee Joint? (Photo: Twitter.com/TheScore)

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Jeremy Lin: The Movie? - This fan-created movie poster for a Lin biopic has been making the rounds on the Internet this week, sparking theories that it’s just a matter of time before the rumblings become reality. Director Spike Lee has proven to be a fan of Lin, having sported the player’s high school basketball jersey to a Knicks game earlier this month. Perhaps he’s pondering turning Lin’s breakout story into the next Spike Lee Joint? (Photo: Twitter.com/TheScore)

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Show of Support - There’s no better way to support your team than a handmade sign while watching the game, and Lin fans don’t disappoint. From the wacky to the completely outrageous, fans have made it clear that “Linsanity” is here to stay. Check out more sensational signs here. (Photo: Mike Cassese/Landov)

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Show of Support - There’s no better way to support your team than a handmade sign while watching the game, and Lin fans don’t disappoint. From the wacky to the completely outrageous, fans have made it clear that “Linsanity” is here to stay. Check out more sensational signs here. (Photo: Mike Cassese/Landov)

In His Footsteps - Perhaps the most “Lin-ticipated” item to hit stores is Nike’s new Hyperfuse 2011 Linsanity PE shoe, which features Knicks colors and Lin’s omni-present name across the heel, according to ESPN, which released this sneak peek earlier this month. However, there have been reports that this design is a fake. Regardless what Lin’s official shoe ends up looking like, fans will no doubt be clamoring to get a pair. (Photo: ESPN 1045)

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In His Footsteps - Perhaps the most “Lin-ticipated” item to hit stores is Nike’s new Hyperfuse 2011 Linsanity PE shoe, which features Knicks colors and Lin’s omni-present name across the heel, according to ESPN, which released this sneak peek earlier this month. However, there have been reports that this design is a fake. Regardless what Lin’s official shoe ends up looking like, fans will no doubt be clamoring to get a pair. (Photo: ESPN 1045)