The Evolution of House of Deréon

Couture. Kick. Soul. is taking on more of a mature look.

Red Hot - The label’s Fall/Winter 2012 collection is stocked with bold silhouettes and a whole lot of edge. Check out the curvy singer in this shimmery red hi-low dress with a straight neckline and dramatic shoulders. The House of Deréon label, designed by Beyoncé and mother and stylist Tina Knowles, has scored a home run this season. The entire collection is haute! Seriously. By: Metanoya Z. Webb (Photo: Courtesy House Of Dereon)

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Red Hot - The label’s Fall/Winter 2012 collection is stocked with bold silhouettes and a whole lot of edge. Check out the curvy singer in this shimmery red hi-low dress with a straight neckline and dramatic shoulders. The House of Deréon label, designed by Beyoncé and mother and stylist Tina Knowles, has scored a home run this season. The entire collection is haute! Seriously. By: Metanoya Z. Webb (Photo: Courtesy House Of Dereon)

LBD - Bey models a tight little black dress with sheer polka-dot inserts and oversize shades. Is it just us, or is Blue Ivy’s mama looking better than ever? (Photo: Courtesy House Of Dereon)

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LBD - Bey models a tight little black dress with sheer polka-dot inserts and oversize shades. Is it just us, or is Blue Ivy’s mama looking better than ever? (Photo: Courtesy House Of Dereon)

Couture - The star is giving body in this abstract black and red mini that we can’t wait to climb into.  (Photo: Courtesy House Of Dereon)

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Couture - The star is giving body in this abstract black and red mini that we can’t wait to climb into.  (Photo: Courtesy House Of Dereon)

Kick - Here's another shot from the Fall/Winter 2012 collection. We love the print, sumptuous leather and sex appeal. (Photo: Courtesy House Of Dereon)

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Kick - Here's another shot from the Fall/Winter 2012 collection. We love the print, sumptuous leather and sex appeal. (Photo: Courtesy House Of Dereon)

Soul - The lace thigh-high, scrunch sock and cutout bootie combo Bey piled on for the line’s Fall ‘11 campaign was pretty hot.  (Photo: Courtesy House Of Dereon)

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Soul - The lace thigh-high, scrunch sock and cutout bootie combo Bey piled on for the line’s Fall ‘11 campaign was pretty hot.  (Photo: Courtesy House Of Dereon)

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Rock - This shot is fierce and rocker chick pieces were a must-have for Fall 2010.  (Photo: Courtesy House Of Dereon)

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Rock - This shot is fierce and rocker chick pieces were a must-have for Fall 2010.  (Photo: Courtesy House Of Dereon)

Sass - Besides loving Bey’s ultra-sexy pose, we’re also lusting after her tribal-print dress from the Fall/Winter ’10 collection. (Photo: Courtesy House Of Dereon)

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Sass - Besides loving Bey’s ultra-sexy pose, we’re also lusting after her tribal-print dress from the Fall/Winter ’10 collection. (Photo: Courtesy House Of Dereon)

Pow - This snapshot is about the pose. Work Sasha Fierce!  (Photo: Courtesy House Of Dereon)

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Pow - This snapshot is about the pose. Work Sasha Fierce!  (Photo: Courtesy House Of Dereon)

Posh - Everything about this Spring/Summer ’09 House of Deréon tie-dye romper is giving beach-time glam. (Photo: Courtesy House Of Dereon)

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Posh - Everything about this Spring/Summer ’09 House of Deréon tie-dye romper is giving beach-time glam. (Photo: Courtesy House Of Dereon)

Sassy - Beyoncé slipped into an elegant canary maxi dress for the line’s Spring/Summer 2008 ad campaign. This piece gets our stamp of approval.  (Photo: Courtesy House Of Dereon)

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Sassy - Beyoncé slipped into an elegant canary maxi dress for the line’s Spring/Summer 2008 ad campaign. This piece gets our stamp of approval.  (Photo: Courtesy House Of Dereon)

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Sexy - Is this Ready-to-Wear or lingerie? Your guess is as good as ours.  (Photo: Courtesy House Of Dereon)

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Sexy - Is this Ready-to-Wear or lingerie? Your guess is as good as ours.  (Photo: Courtesy House Of Dereon)

Designer - This one has Mama Knowles written all over it.  (Photo: Courtesy House Of Dereon)

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Designer - This one has Mama Knowles written all over it.  (Photo: Courtesy House Of Dereon)

Texan - Was that a chinchilla Bey’s rocking with a lingerie-printed tank and disc belt for the line's Fall/Winter ’07 ad campaign? Hmm...  (Photo: Courtesy House Of Dereon)

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Texan - Was that a chinchilla Bey’s rocking with a lingerie-printed tank and disc belt for the line's Fall/Winter ’07 ad campaign? Hmm...  (Photo: Courtesy House Of Dereon)

Hip - Bey and Solo take center stage in the expansion of the family’s brand, creating a less expensive junior line in 2006.   (Photo: Courtesy House Of Dereon)

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Hip - Bey and Solo take center stage in the expansion of the family’s brand, creating a less expensive junior line in 2006.   (Photo: Courtesy House Of Dereon)