Cast
Arthur "COOO ArTY" Bobian
COOO ArTY (born Arthur Bobian) is a multidisciplinary creative, filmmaker, and fashion enthusiast whose work lives at the intersection of storytelling, culture, and self-made opportunity. A singer-songwriter at heart, he blends narrative, music, and cinematic visuals to create immersive, purpose-driven content across film, fashion, and digital media.
The name COOO stands for Creating Our Own Opportunities—a philosophy that anchors both his creative output and his career path. Rooted in Mount Vernon, New York, ArTY’s artistic journey began with a deep curiosity for expression and evolved into a distinctive voice that champions originality, ownership, and forward-thinking storytelling.
Driven by passion and intention, COOO ArTY continues to carve out his own lane—building culture, elevating narratives, and shaping a signature presence in the arts and entertainment space.
About
This culture-forward digital docuseries spotlights the brilliance, resilience and impact of Black entrepreneurship, celebrating not just what these founders build, but why it matters.