When Michelle Obama spoke at the 2020 Democratic National Convention, she sent a powerful message to viewers—vote! Not only did she use her words, but she also used her jewelry to echo the powerful verb.
For those who may have missed it, take a look at this screenshot from the DNCC’s livestream showing our forever FLOTUS wearing a gold necklace that spelled out the word “vote.”
Of course, the necklace created by ByChari, a Black female-owned company based in LA, went viral!
Now, Mrs. Obama is using her influence in politics and fashion to give voters a wearable reminder to cast their ballot. Introducing the first collection of merch from Mrs. Obama’s nonprofit, nonpartisan organization When We All Vote.
"It’s critical that we continue to engage voters in creative ways to encourage them to get registered and vote early," Mrs. Obama explained. "In our mission to change the culture around voting, this project helps inspire new conversations around voting and making your voice heard, especially among young people. My hope is that people are inspired and motivated to vote this year—and that the Vote 4EVER Merch line can help everyone feel connected to something bigger than themselves.”
The collection—deemed “Vote 4EVER Merch”— features gender-neutral and sustainable clothing, accessories, beauty, and lifestyle products designed by independent, Black-owned and women-owned businesses.
Amazing! What makes this even more exciting that this line has affordable prices ranging between $10 and $150. According to Vogue, between 50% and 100% of the sale proceeds will be split between When We All Vote and the brands.
Here are just a few brands featured in the Vote 4EVER Merch collection:
(Photo: Marla Aufmuth/Getty Images for Pennsylvania Conference for Women)
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