Round of applause! Contestants of Sunday’s Miss Peru beauty pageant boldly challenged violence against women while making their introductions.
According to People.com, each contestant began with the standard, “My name is… and I represent… My measurements are…,” before ending with horrifying statistics about violence against women in the South American country. A video displaying newspaper clippings, including images of battered women’s faces, played while each contestant made their intro.
People.com obtained several of the statistics used by the brave contestants:
“My name is Camila Canicoba and I represent the department of Lime. My measurements are” 2,202 cases of femicide reported in the last nine years in my country.”
“My name is Melina Machuca, I represent the department of Cajamarca, and my measurements are: more than 80% of women in my city suffer from violence.”
“My name is Luciana Fernandez and I represent the city of Huanuco, and my measurements are: 13,000 girls suffer sexual abuse in our country.”
“My name is Belgica Guerra and I represent Chincha. My measurements are: the 65% of university women who are assaulted by their partners.”
“My name is Romina Lozano and I represent the constitutional province of Callao, and my measurements are: 3,114 women victims of trafficking up until 2014.”
Pageant organizer and former Miss Peru, Jessica Newton revealed that highlighting gender-based violence in the popular beauty contest would help empower women. “Everyone who does not do something to stop this is an accomplice,” Newton said during a chat with BuzzFeed.