electronic arts

LeBron James - Like Obama, former Cleveland Cavalier James knows what it's like to feel the heat from a swing state. But the NBA star still has the support of the basketball-loving President, and Obama can count on a fat check from James during each election. (Photo: Mike Ehrmann/Getty Images)

Harvard Business School Develops Case Study on Marketing of LeBron James

He's willing to accept riskier deals if he keeps control.