Name-Image-Likeness

JuJu Watkins And LeBron James Partner For Signature Shoe Release

The USC star is the first athlete to co-create a shoe under the LeBron NXXT brand.
03/24/2026

Women’s History Month: How NiJaree Canady Became College Softball’s First Million-Dollar Player

The Texas Tech pitcher is rewriting the financial playbook for Black women in sports through her record-breaking contract and Adidas partnership.
03/24/2026

LSU Star’s Mom Says Flau’Jae Johnson Doesn't Need The WNBA

Johnson’s mother lashed out on social media after a loss to South Carolina.
02/19/2026

Court Says Ole Miss QB Trinidad Chambliss Can Play Sixth Year in College

The NCAA's denial was overturned by a judge, citing ignored medical evidence.
02/13/2026

The End of Player Freedom? Washington Sues to Keep Star QB Demond Williams Jr. From Transferring

Washington claims Demond Williams Jr. signed a binding revenue-share agreement on Jan. 2. Now, the Huskies are taking legal action to prove that in the new era of college football, a signature is final.
01/07/2026

LSU, Nike Launch Elite NIL Program for 10 Top Athletes

LSU and Nike announce a long-term extension and launch the 'Blue Ribbon Elite' NIL program, including deals for 10 top Tiger athletes.
12/12/2025

Can Name, Image, Likeness Deals Help Level The Playing Field For HBCU Athletes? Yes, And Here’s Why

Analysis: HBCUs are now all out of the NCAA basketball tournaments, but the idea of NIL deal bringing leverage to them becomes an appealing strategy.
03/23/2023