INTERVIEW: BIA Shares The Ultimate Hack For Applying False Eyelashes!

Plus, she reveals her favorite BET Hip Hop Awards moment.

BIA is known for her bold style and fun beauty choices, so her latest collection with KISS Products is the perfect partnership.

'What I love about KISS and what makes them such a great partner is they put beauty in the hands of everyone – so you can make yourself feel as glam as you want or as daytime as you want or as nighttime as you want, all with just the help of a few products,' says BIA. 

The rapper collaborated with the iconic brand on a range of fashionable press on nails and eyelashes. Read all about her partnership below. 

(Photo: Courtesy of KISS Products) How did your KISS Nails collaboration come to life?

BIA: I'm a big fan of kiss. I loved kiss for so long. I just love nails. And I love taking beauty into the hands of myself.  KISS is one of those partners that I felt really helped me elevate my look. So I've always loved them. And during the pandemic I learned how to do my own nails, so this was the perfect partnership. Now I have a nail obsession! Which set is your favorite?

BIA: The denim gel nails are my favorite. I'm obsessed with them. They go with everything and the length is just right for me. KISS has something for everything. This collection has simple colors but also the fun and bold designs with stones. There is a set for every kind of girl. Besides nails, you also have a line of lashes. What are some of tips for applying lashes? 

BIA: I have so many tips and tricks! For the 'Masterpiece' lashes I cut them into three pieces.  If you put it right in the middle, it gives you like real big eyes. If you put it on the end, it gives you cat eyes. But the lashes are so long it looks like individuals. I alway's use them while I'm on tour. And then you can just take them off. Thats what I love about them. I like to wash my face at night so these are perfect. With individuals, you can't do that. What is your go-to beauty product while on tour?

BIA: Oh that's a hard one! Well, If I have to choose one item, I'm going to say my lashes! I need the lashes. 

(Photo: Courtesy of KISS Products) We love your latest song with J.Cole, 'London'. Will you have any new music or collaborations being released soon?

BIA: Right now I'm actually working on my album. It's almost ready. I'm one of those people that get my collabs organically, so I'll have some really good ones, but, I don't like to ever like to tell, so it'll be a surprise. But my album's coming along so nicely, I feel like it's gonna be one of my best pieces of work to date. Working with people like Nicki and Cole, they've helped me realize, I wanna up the bars. It makes me want to go back into the booth with  a different outlook and a different respect for rap. So I really challenged myself with this album. The 2022 BET Hip Hop Awards are here, so what is your favorite Hip Hop Awards memory?

BIA: I would say last year. I was nominated and walked the red carpet in this Jean Paul Gaultier look and David Yurman jewelry. It was a moment. 

You may shop BIA's KISS collection here

This article has been edited and condensed for clarity. 

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