Willow Smith is making her mark on the fashion industry as the brand ambassador for Chanel, and her new ad campaign for the luxury label's Fall/Winter 2016-17 eyewear collection makes it clear why she's a once-in-a-generation type of muse.

In the beautiful, black-and-white images, Willow rocks several styles of eyeglasses and sunglasses that center around three themes: vintage, urban chic and Chanel Coco Chain. 

"A multifaceted artist, writer-composer-singer and actress, Willow Smith is the embodiment of her generation’s spirit. Her youth and energy charmed Karl Lagerfeld who has invited her to join the family of CHANEL muses," Chanel writes in a statement. "With characteristic natural poise, the young trendsetter was instantly at ease in front of the designer’s camera."

See Lagerfeld's striking images of Willow below:

Chanel also shared some behind-the-scenes footage of Willow on set grooving to "Apple Cherry" by NAO with Lagerfeld behind the camera:

The optical fashion is available at Chanel retailers now with just a swipe of your credit card. That swagger, though, is something money can't buy.