Brands are beginning to stand in solidarity with the LGBTQIA+ community now more than ever, and, this June, we found a few fashion and beauty brands that have partnered with LGBTQIA+ organizations for their Pride month campaigns.
With the continuous tragedies happening in the LGBTQI+ community, like the murders of transgender Black women, these companies are taking notice and raising money to support this diverse and widespread community.
Take a look below at some of the fashion and beauty brands who are celebrating along with donating money and resources to not only protect the community, but to help achieve equality for all!
For Pride 2021, UGG has debuted their classic Fluff Slides in rainbow colors, as well as a new disco-inspired design. In addition, they enlisted artist Lil Nas X to star in their Proud Prom campaign. UGG will also be donating $25 from every pair of Disco Slides sold to GLAAD, a non-profit helping to monitor and advance the acceptance of LGBTQIA2S+ folks.
Coach debuted their Kip Turnlock Crossbody in rainbow is part of the Coach Pride Collection, a celebration of equality, diversity, and authentic self-expression within the LGBTQIA+ community. In addition, the Coach Foundation has made donations to the Hetrick-Martin Institute, Albert Kennedy Trust, and new partners Point Foundation and CenterLink Community of LGBTQ Centers. All four organizations create empowering spaces, both online and IRL, to ensure LGBTQIA+ young people have access to their chosen family.
In celebration of Pride 2021 and the collection, Skagen is proudly partnering with InterPride and donating 100% of proceeds from the collection to Interpride through the end of August, with a minimum donation of $25,000. They're promoting Lesbian, Gay, Bisexual, and Transgender Pride on an international level to increase collaboration, networking, and communication among Pride Organizations, act as a source of education and encourage diverse communities to hold and attend Pride events. Their vision is ultimately a world full of cultural, social, and legal equality for all.
Inspired by the Pride and Transgender flags, the collection features two limited-edition styles of Skagen’s bestselling Aaren watch to honor a spectrum of love. Both timepieces feature an interchangeable 20mm strap and 41mm watch case with a specially numbered case back.
Savage x Pride
Rihanna is starting Pride Month with a bang. The pop star’s Savage X Fenty lingerie brand launched its first-ever Pride collection on Tuesday, along with an accompanying campaign. Prices range from $16.95 to $69.95, with purchases from the line supporting LGBTQ+ organizations including GLAAD, the Audre Lorde Project, The Caribbean Equality Project, INC., Trans Latin@ Coalition, etc. Trans Wellness Center.
For Pride month, Levi’s launched a line of tees, denim and accessories with a call you can’t ignore: Respect all pronouns. Because to use someone’s pronouns is to see how they move through the world. In support of this collection, Levi’s® makes an annual donation to OutRight Action International, working to advance human rights for LGBTQIA+ people all over the world. Our annual donation helps support their work year-round.
For their sixth Pride collection, Converse drew inspiration from five LGBTQIA2S+ members of their All-Stars community. The brand worked with artists to create the colourful footwear collection while exploring the struggle and joy along the journey to self-love. Converse will also be donating a portion of the proceeds from this collection to the It Gets Better Project, working to empower and support LGBTQIA+ youth.
Bombas' Pride 2021 collection includes a wide assortment of socks, T-shirts and underwear. For items purchased, the brand is donating a specially designed item to someone in need within the LGBTQ community through three year-round partners including Casa Ruby, Mozaic and the Transgender Resource Center of New Mexico.
MAC Cosmetics has helped raise over $500 million from their iconic Viva Glam line. Originally launched in 1994 to help fight AIDS, the collection now features three different shades. When you buy any Viva Glam Lipstick, 100 percent of the proceeds are donated to the local organizations fighting for equal rights for all.