Nike has decided that Colin Kaepernick will be the face of its “Just Do It” campaign, which is celebrating its 30th anniversary.
ESPN’s Darren Rovell initially made the announcement on Twitter before the former San Francisco 49ers quarterback confirmed the news. Yahoo Sports later reported that Kaep and Nike agreed to a new contract despite he hadn’t been with the company since 2011. Per the report, Kaepernick signed a “wide endorsement” where he’ll have his own branded line, which will include shoes, shirts, jerseys and more.
Nike’s ad is a picture of Kaep’s face and the caption “Believe in something, even if it means sacrificing everything.”
People are going bonkers over the ad
This is just Colin Kaepernick’s latest victory. A judge recently stonewalled the NFL’s attempts at getting his collusion grievance against them thrown out. Arbitrator Stephen B. Burbank ruled there was enough evidence to require a full hearing.
Congrats to Kaep! You know we’re with him!