BET today announced the formation of its first-ever Board of Advisors, marking a defining moment in the company’s 45-year legacy and signaling a bold step forward in shaping the brand’s future.

Established under the leadership of Louis Carr, President of BET, the Board brings together an influential collective of cultural icons, business leaders, and industry visionaries who will help guide BET’s continued evolution as a force at the intersection of media, community, and culture.

The Board of Advisors will serve as a strategic and cultural sounding board, offering insight, perspective, and accountability as BET expands its reach and continues to champion the voices and stories that move culture forward.

“BET has always been more than a platform. It is a cultural institution with a responsibility to serve, reflect, and advance our community,” said Louis Carr, President of BET. As we enter this next chapter, this Board brings together leaders whose influence, perspective, and integrity will help ensure we continue to honor that responsibility while building what comes next.”

The inaugural BET Board of Advisors includes:

●      Bob Johnson, Founder, BET

●      Queen Latifah, Grammy Award-winning Artist, Actress, Producer, and Entrepreneur

●      LL COOL J, Rock & Roll Hall of Fame Inductee, Grammy Award-winning Artist, Actor, and Entrepreneur

●      Troy Vincent, Executive Vice President of Football Operations, National Football League

●      Raymond J. McGuire, President, Lazard

●      George Cheeks, Chair, TV Media, Paramount