Hip Hop Awards 2023: Vic Mensa Explains Why His Music Is Therapeutic To Him + Urges Travel to Africa
Vic Mensa is one of those creatives who immerses himself into any territory and comes out on top. With ten years in the music industry, it’s not shocking the veteran rapper learned a few business tips along the way. While dropping fire projects, the Roc Nation signee unveiled his new cannabis brand last year called 93 Boyz, which serves as the first Black-owned and led in Illinois.
With more years to come, Mensa reflects with BET Talks on his milestone in hip-hop as he readies the release of his new project, Victor, while gearing up to celebrate his project Innanetape, which dropped almost ten years ago.
“It feels like a blessing,” he began.
“The music on [Innanetape] gave me a vessel to have the ability to communicate with the world. It connected me with people from Norway, Ghana,Tokyo, Australia, New Zealand, and South Africa. For the music to have lived with people this long and still be meaningful to them in their lives is a blessing.”
‘Orange Soda’ remains as one of Mensa’s signature records, which helped him reach an audience internationally.
“I sent the record to [DJ Semtex] in London before the record was released,” he shared.
“It might’ve been called Orange Juice at the time, or he mistakenly called it that (laughs). He played it on BBC Radio One in London and it broke into that market in addition to here in America. The message of that record combined with positive energy – it’s a song of affirmation and I wrote it like I was speaking to myself. To be able to put that energy into the world and be appreciated is dope.”
As the conversation segued into his upcoming project, Mensa shared that positivity remains at the forefront.
“Positivity is the pillar of my music,” he shared.
“Something I view as my superpower is my ability to be vulnerable in my art – those create the most impactful moments for me. The album is addressing many things that have taken place publicly and privately while processing in real time. Music is my therapist and I process my thoughts through my music before I speak to my therapist. This album is personal and that’s why I named it after myself.”
Watch the full interview with Mensa above and make sure you cop the new album, Victor, which releases Friday, September 15th.