Savannah James Enters the Beauty Game With Inclusive Skincare Line Reframe
Savannah James is stepping into the beauty world.
The podcast host, philanthropist, and mother of three has officially launched Reframe Beauty, a clinical-meets-luxury skincare line that she warmly dubbed “my baby.”
“I didn’t want it to be lackluster,” James told PEOPLE, “I wanted it to be a real product with real research and real results.”
The brand debuts with three core products: the Pigment Processor, a daily brightening serum; the Compression Complex, a facial sculpting moisturizer; and the Circadian Cream, an overnight collagen moisturizer.
James, who has been reportedly testing the products herself for two years, says that Reframe is about shifting how clinical skincare is perceived, experienced, and understood—especially by consumers of color.
“I really love clinical skin care. But it’s not always cute, and it’s not always innovative,” she explained. “We wanted to reframe what clinical skincare looks like for the real world.”
That mission led to a first-of-its-kind partnership with Howard University’s College of Dermatology to test products across the Fitzpatrick Scale, ensuring effectiveness on all skin tones.
One standout ingredient is Cetyl Tranexamate Mesylate 3%, a formulation specifically designed to target only inflamed melanin, thereby helping to reduce both redness and dark spots. “Like radar,” James shared.
With a focus on research and inclusivity, Savannah James’ Reframe Beauty marks a thoughtful entry into the skincare space.
