BET Experience FanFest has officially opened registration and VIP tickets for its fan-first celebration at the heart of Culture's Biggest Week. Kicking off Thursday, June 25, with the Celebrity Basketball Game at USC Galen Center, and continuing Friday, June 26, and Saturday, June 27 with FanFest at the Beehive in Los Angeles, BETX will deliver three days of immersive activations and unforgettable moments. General admission is free, and VIP tickets are available now at betexperience.com. 

BET Experience will once again serve as the cultural epicenter of Culture’s Biggest Week, bringing together interactive programming, live entertainment, and unforgettable moments designed specifically for the community. This year's programming includes, but is not limited to: 

Thursday, June 25, at USC Galen Center 

● Celebrity Basketball Game: A signature tentpole moment that blends competition, culture, and star power into an arena-level spectacle featuring artists, athletes, creators, and surprise guests. 

Friday, June 26 & Saturday, June 27 at The Beehive 

● Stages: BETX comes alive across three distinct stages, the Main Stage, CenterStage, and Culture Stage, featuring performances from today's hottest artists and legendary icons, emerging creative talent, industry-led masterclasses, and party collectives from across the nation. 

● Open Casting Call: Aspiring actors and performers can audition for top industry talent, including legendary casting director Robi Reed, bringing discovery and career growth to life on-site. 

● The Kitchen: A celebration of Black food culture featuring curated chefs, restaurants, and tasting moments from across the diaspora. 

● The Exchange: A retail destination where fans can shop exclusive BET Experience merchandise alongside a curated lineup of Black and Brown-owned brands across fashion, beauty, art, and lifestyle, with limited-edition drops, customization stations, and emerging entrepreneurs spotlighted throughout. 

● Gaming House: A gaming arena where fans can play, stream, and compete alongside top gamers and creators, with opportunities to learn, level up, and win new gaming systems and equipment. 

Fans can now register for BETX FanFest and purchase VIP tickets at betexperience.com. General admission is free with registration, while VIP tickets offer premium access, exclusive hospitality, and priority entry. 

VIP ticket options include: 

● FanFest VIP (One-Day) — Friday or Saturday, includes premium seating for Thursday's Celebrity Basketball Game 

● FanFest VIP (Two-Day) — Friday and Saturday, includes premium seating for Thursday's Celebrity Basketball Game 

● Celebrity Basketball Game Premium Seating — Details on tickets and registration coming soon. Visit betexperience.com to express your interest 

Early-bird pricing is available through April 13 or while supplies last. Early-bird tickets are limited in quantity, and once sold out, regular pricing will take effect immediately. Prices increase to the standard rate on April 14 for any remaining inventory. BET Experience is just the beginning of Culture's Biggest Week, culminating in the BET Awards 2026, Culture's Biggest Night, airing live Sunday, June 28, at the Peacock Theater. 

Additional announcements, talent appearances, and programming details for BETX will be revealed in the coming weeks.