Former boxing champs Mike Tyson and Evander Holyfield are turning a notorious moment in sports history into a partnership.
On November 14, Tyson, who’s become an entrepreneur and cannabis advocate in his own right, announced that he and four-time heavyweight boxing champion Holyfield partnered up to establish Carma Holdings. Under the new brand, the boxing champs will launch and distribute TYSON 2.0 “Holy Ears” THC and Delta 8 cannabis-infused edibles this month. Holyfield is also set to release his own brand of cannabis products in 2023.
About the collaboration, Tyson said, "From Mike Bites to Holy Ears, now cannabis fans around the world can experience the same wellness benefits that plant-based products have brought me. It's a privilege to reunite with my former opponent and now long-time friend and turn years of fights and knockouts into a partnership that can make a positive impact and heal people."
Holyfield shared his sentiment on his newfound partnership with Tyson.
"Mike and I have a long history of competition and respect for one another. And that night changed both of our lives. Back then, we didn't realize that even as power athletes, we were also in a lot of pain. Now, nearly 20 years later, we have the opportunity to share the medicine we really needed throughout our careers. I'm honored to join the Carma family and partner with Mike and the TYSON 2.0 team to launch Holy Ears and soon my own line of cannabis products."
The collaboration comes after their infamous rivalry. The rift between the two men culminated when Tyson bit a piece of Holyfield’s ear off during a rematch in June 1997.
“Holy Ears” are all-natural, vegan and gluten-free; and will be offered in THC, Delta 8 and other hemp-cannabinoid varieties.
The “Holy Ears” THC edibles can be purchased at Verano stores in Arizona, Illinois, Nevada and New Jersey and online through TYSON 2.0 global online marketplace TYSON20Global.com.
"Mike and Holyfield are an iconic matchup, and both are equally dedicated to building the ultimate celebrity cannabis brand that best serves their fan bases," said Chad Bronstein, Carma Holdings Chairman, TYSON 2.0 Co-Founder and President. "Our new partnership marks the development of Carma Holding's third celebrity brand, further upholding our mission to provide accessible and high-quality cannabis products for every type of consumer."