Health is Wealth: 10 Black-Owned Wellness Brands You Should Know About
Prioritizing your health is one of the greatest acts of self-love and self-care. And during Minority Health Month, there’s no better time to spotlight Black-owned wellness brands, ensuring we feel good, inside and out. From herbal teas to intentional skincare, these ten brands are building a legacy through healing and nourishment. Whether you’re leveling up your self-care rituals or just getting started on your wellness journey, these businesses deserve a spot on your radar—and your shelves.
Movita Organics
Actress, producer, and health advocate Tonya Lewis Lee created Movita Organics to offer clean, effective supplements to women. Their Multivitamin for Women is fermented for better absorption and made from whole foods—no synthetic mess. It’s Black woman wellness on a cellular level.
Plant Apothecary
Founded by Holly McWhorter and her husband, Bjarke Ballisage, Plant Apothecary is a clean beauty brand that merges skincare with mindfulness. Their “Calm Down” body wash with ginger and lavender is the post-workout wind-down you didn’t know you needed, and the Rice & Clean facial cleanser is said to work wonders for sensitive skin.
Golde
Golde is your stop for your superfood essentials. Co-founded by Trini Mouzon Wofford, this brand is all about making wellness approachable and fun. Their turmeric lattes, matcha blends, and clean skincare products are packed with glow-boosting ingredients that feel as good as they look.
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Olamina Botanicals
When the stress and burnout of community organizing knocked founder Jess Turner off balance, she returned to her roots. In 2020, she launched Olamina Botanicals, a Brooklyn-based online apothecary offering handmade tinctures, tonics, syrups, and salves made from foraged, organic, and local plants.
The Honey Pot Company
CEO and Co-founder Bea Dixon says she launched The Honey Pot after a dream from her ancestors told her how to heal from her chronic bacterial vaginosis—and the rest is wellness history. The brand’s herbal feminine washes, wipes, and menstrual care products are plant-based and pH-balanced.
Homebody
For Rebecca Grammer-Ybarra, healing started in the tub. After surviving a car accident that left her with spinal and shoulder injuries, she created Homebody, a bath therapy brand that’s part science, part self-love. Each soak blends CBD, botanicals, and adaptogens with mineral-based color therapy for a full-body reset.
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Alaffia
Alaffia is not only a skincare brand but is also rooted in community empowerment. Its products are made from traditional West African ingredients like shea butter and African black soap, and their impact goes far beyond beauty. Alaffia has also worked in maternal health, education, and sustainability in Togo.
IYOBA
Founded by San Francisco Bay Area native Efiya Asabi, IYOBA crafts small-batch bath, body, and hair care that taps into holistic rituals and aromatherapy. From botanical bath bombs to scalp serums, each product is made to uplift your spirit and your senses.
Yinibini Baby
For the wellness-conscious parents out there, Yinibini Baby offers organic baby essentials—from skincare to bibs—infused with intention and love. Their eco-friendly and handmade approach makes it easy to care for your little one and care for the planet.
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BLK + GRN
Think of BLK + GRN as the ultimate marketplace for all things natural, non-toxic, and Black-owned. Founded by Dr. Kristian Henderson, this curated platform makes it easy to support over 136 brands from Black artisans, creating everything from body butters to bath bombs.