Jordyn Woods, the model and entrepreneur whose courtside appearances have become a fixture of the NBA season, is expanding her business portfolio through a new exclusive partnership with Amazon Fashion. The venture sees Woods leveraging her high-profile position as the partner of New York Knicks All-Star Karl-Anthony Towns to curate and launch custom NBA-inspired apparel as part of Amazon’s “Shop the Game” offering.

The move marks a significant evolution in how public-facing celebrity partners, often colloquially referred to as "WAGs" (Wives and Girlfriends of athletes), convert organic visibility into tangible business success. Woods, who has consistently drawn attention for her personalized and often custom-made game-day outfits, is now channeling that sartorial expertise directly into a commercial line accessible to the masses.

According to sources familiar with the collaboration, the collection features custom NBA and NFL apparel, positioning Woods alongside other high-profile figures, including Normani and Brittany Mahomes, as a recognized Amazon Creator for the program. The initiative is designed to allow fans to easily find and purchase game-day essentials and stylish, trend-forward pieces directly through the Amazon Shopping platform, often integrated with game broadcasts.

Woods’ approach bypasses traditional licensing routes for athletes’ spouses, opting instead for a creator-led, editorial curation that speaks directly to the modern fan's desire for courtside chic rather than simply official team gear. Her courtside style, which has previously included unique vintage pieces and bespoke outfits incorporating team colors and logos, has been extensively documented across social media, effectively serving as an extended runway for the new line.

This Amazon partnership is the latest chapter in Woods’ career pivot from a reality television and social media personality to a diversified businesswoman. In addition to her existing ventures, including her independent fashion line Woods by Jordyn, this new alliance establishes her as a strategic figure capitalizing on the multi-billion-dollar market where sports, fashion, and celebrity influence converge. The line specifically targets a younger demographic looking to replicate the polished, insider aesthetic Woods has cultivated while cheering on Towns.

By aligning with an e-commerce giant like Amazon, Woods ensures that her fashion influence is immediately scalable, providing a low barrier to entry for fans across the country to adopt the "WAG era" style. The drop of the exclusive merchandise underscores a growing trend among celebrity partners who are choosing to monetize their courtside presence by becoming active participants in the sports merchandise landscape, defining game-day style one custom look at a time. The financial terms of the deal were not disclosed, but the scope of the collaboration suggests a substantial investment in the growing creator economy space.