The photo stems from her new makeup line, KKW Beauty, which launches next week, although if she wants to sell anything she may want to take the photo down. Social media is accusing the model and reality star of wearing blackface.
“First @KimKardashian starts a beauty line because she is jealous of @KylieJenner fame now kim is sporting blackface in her campaign. Nice,” a Twitter user wrote. Some were a little more blunt: “You aren't black @KimKardashian,” another person tweeted.
Kim definitely is darker in the photo, but some are coming to her defense saying it’s just “contour.”
What do you think? Let us know in the comments below and see some of Twitter’s reaction there as well.
blackface delete this— blxk (@willfinty) June 14, 2017
Wow Kim! You're so beautiful even in blackface! For reparations can you plz send me zebra Yeezys in sz 13. Love you!!!!— Popozão Papi (@LanePiffin) June 14, 2017
Y'all wanna be Black so badly.— Ᏸecca🥀🕊 (@MJStarLover) June 14, 2017
You dont have to do blackface pic.twitter.com/MLcJ5Hbg9R— Wynters (@Sacha_Wynters) June 14, 2017
(Photo: Matt Winkelmeyer/Getty Images)