Jay-Z Invests In Fitness Startup That Aims To Rival Beyoncé’s Peloton

NEW YORK, NY - SEPTEMBER 18:  Jay-Z is seen on  September 18, 2020 in New York City.  (Photo by Robert Kamau/GC Images)

Jay-Z Invests In Fitness Startup That Aims To Rival Beyoncé’s Peloton

A little family competition never hurt.

Published 4 days ago

Written by Paul Meara

Jay-Z is investing in a new endeavor that may be the source of a little friendly competition between him and his wife, Beyoncé.

According to TMZ, the music mogul has reportedly invested in CLMBR, which is about to launch two flagship products – a pair of vertical climbing machines.

The company is hoping to compete with fitness giant Peloton, which boasts Bey as a business partner. Hov isn’t the only one invested in CLMBR. Tennis superstar Novak Djokovic has also put his money behind the company, as well as Marco Borges and YouTube co-founder Chad Hurley.

RELATED: Beyoncé And Jay-Z Open Up Their $88 Million Mansion To Throw Their Nephew Julez A 16th Birthday Party To Remember

While CLMBR and Peloton are both fitness brands, the former’s products simulate vertical climbing rather than riding a bike. Both companies are becoming particularly popular due gym closures during the coronavirus pandemic.

 

Photo: Robert Kamau/GC Images

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