'Shark Tank' Hires Emma Grede To Be First Black Woman On Panel

SHARK TANK - 1301  In the season premiere, Emma Grede, the CEO of fashion juggernaut Good American and founding partner of SKIMS, makes history when she joins the Tank as the first Black female guest Shark! First into the tank is an entrepreneur from Philadelphia, Pennsylvania, who presents her functional apparel and accessories line with an emphasis in hair care and protection. A husband and wife from Cincinnati, Ohio, think they have the next heavenly combination of taste and health transformation when they pitch their healthy superfood-packed indulgence. A high school art teacher from Burnet, Texas, introduces the Sharks to her convenient and safe way to store jewelry when on the go, while a passionate and renowned fashion designer from New York City wants to transform the way clothes are manufactured in America on the season premiere of Shark Tank, airing FRIDAY, OCT. 8 (8:00-9:01 p.m. EDT), on ABC. (Christopher Willard via Getty Images)
EMMA GREDE

'Shark Tank' Hires Emma Grede To Be First Black Woman On Panel

The celebrity fashion brand mogul will be on the season premiere which airs on October 8.

UPDATED ON : OCTOBER 5, 2021 / 01:26 PM

Written by Alexis Reese

There’s a new shark in town! 

For the newest season of Shark Tank, the series will have its first Black woman shark on the panel. Good American CEO and SKIMS founding partner Emma Grede, will be one of this season’s guest panelists. She will join recurring sharks, Mark Cuban, Kevin O'Leary, Lori Greiner and Barbara Corcoran

Grede, an entrepreneur from London, will make her grand appearance during the season premiere on Oct. 8, according to Shadow And Act

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Although she dropped out of London College of Fashion, Greede did go into fashion show production and celebrity partnerships afterwards and has worked with brands like Alexander McQueen, Vivienne Westwood, Zac Posen, Christopher Kane, Chivas, Mercedes-Benz, and Sky.

She was the chairman of entertainment brand ITB which she founded at age 26 but sold the company to Rogers and Cowan in 2018.  Grede is now the Chairwoman of Fifteen Percent Pledge and Board Member of The RealReal. She also serves as an active trustee and board member of Women for Women International and Baby2Baby.

'I've been doing celebrity partnerships for a long time, and I started to realize that a lot of what I was being asked to do was to put together very 'diverse' campaigns,” she told ELLE UK.  “Oftentimes, I would cast women [in a campaign] for a brand that didn't make clothes that would fit them. 'I thought, wouldn't it be amazing if we created a company where we made clothes for every woman, and the company looked exactly like the 'diverse' campaign, with me at the helm, a Black woman?', and it worked."

The season premiere of Shark Tank will air on Oct. 8 at 8 p.m. ET on ABC. 

(Photo: Christopher Willard via Getty Images)

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