While it's no secret how LeBron James feels about Kendrick Lamar's new album, DAMN.--happily previewing it on Instagram before anyone else was able to get their hands on it--it appears as though the rapper's hit single has officially just been deemed the theme song to the 2017 NBA playoffs.
The track, "HUMBLE.", is currently Kung Fu Kenny's highest charting single to date, debuting at the No. 2 slot on the Billboard Hot 100, and as it turns out, it has since been recruited to help promote the annual championship series as well.
With over 67 million streams on Spotify and counting, Lamar's single can now also be heard in a commercial for the NBA, appearing as the intro theme song with snippets ofscenes from his music video also being woven into the ad.
With Mike WiLL Made-It and Pluss handling the production duties and the Compton rapper absolutely going off, it definitely makes sense how this song can easily double as perfect pre-game music. And, not to mention, the chorus of "Sit down, be humble" is also a solid reminder to the opponents of the other team.
(Photo: Kevin Winter/BET/Getty Images for BET)
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