Death Row Records Is Now Reportedly Owned By A Toy Company

NEW YORK, NY - NOVEMBER 15: (left to right: Tyrannosaurus Rex; Woody; Hamm, the pig; Buzz Lightyear; and Mr. Potato Head) Toys from the movie 'Toy Story,' are photographed November 15, 1995 in New York City. (Photo by Yvonne Hemsey/Getty Images)

Death Row Records Is Now Reportedly Owned By A Toy Company

The home of Mr. Potato Head, My Little Pony, and more have bought the legendary label’s parent company.

Published August 24th

Written by Paul Meara

Hasbro, a toy company that owns legendary childhood toys and games like Mr. Potato Head, Transformers, My Little Pony, Monopoly, and Power Rangers, among many others, has announced it will purchase Entertainment One, a multimedia company that owns Death Row Records.

The deal was announced on Thursday (August 22) with the main element of it surrounding the acquisition of buying popular children’s franchises Peppa Pig and PJ Masks from eOne. However, the multimedia company also has a music division, which happens to be one of the biggest independent labels in the industry. During the first quarter of 2019, they reportedly raked in more than $30 million in revenue.

Back in 2013, eOne spent around $280 million to buy the catalog of Death Row, which in 2006 was forced to declare bankruptcy. In a statement, Hasbro CEO Brian Goldner spoke about the new deal. “The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” he said.

It isn’t certain whether a Snoop Dogg and Daz Dillinger collaboration with My Little Pony is on the horizon, however, if social media speaks it into existence, you never know. 

During the early-to-mid 1990s, Suge Knight’s Death Row Records was home to Tupac, Snoop Dogg, Dr. Dre and other big-time West Coast rap artists. After Tupac was killed in 1996, the label hit a downward spiral as Knight was sentenced to serve a prison stint and Snoop and Dre departed the imprint.

Photo: Yvonne Hemsey/Getty Images


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