Few other record labels possess a history as storied as No Limit Records, which was once the home of Snoop Dogg, Silkk The Shocker, and Mystikal. During a recent appearance on The Breakfast Club on Wednesday (August 5), Master P elaborated on how he prevented Snoop from releasing a diss album aimed at Death Row Records that would’ve likely escalated beyond what was said on wax and spilled over into the streets.
“I told Snoop, ‘Whatever you say about Suge Knight, that man did put you on. He put you in the game and so doing that would be a bad move. It’s all about integrity. You got to be thankful, and a lot of people don’t look at it like that. They’re not thankful for the opportunities” he said. “When you are the boss, you can do whatever you want. I told him, ‘You need to go boss up now.’ We don’t need to be getting into it with other Black men.’ They wanna see us killing each other.”
Instead, P encouraged him to let go of the feud and find his own “peace,” saying “I didn’t want to see that man get killed over music. I didn’t make no sense.”
Last week, while on The Breakfast Club, Snoop shared that he almost released an album called F**k Death Row until P talked him out of inciting “mass destruction.”
“Man, do you realize that that saved my life?” Snoop asked. "Master P saved my life. I was gon' put an album out called F**k Death Row. And Mack 10, he was gon' give me a million dollars to put it out. It was gonna be on Hoo-Bangin Records.”
At the time, Hoo-Bangin Records and No Limit Records were housed in the same workspace so Snoop would run across No Limit Records artists while he was working on the album with Mack 10. After forming a work relationship, Master P called Snoop into his office one day to inquire about what he was working on. Snoop told him about the album. Master P then warned him he wouldn’t “live to see the album come out” if he continued down that road.
Instead, Master P showed him another way. The record head flew him to New Orleans and drove him around a neighborhood and told him to pick out any house he wanted on the block. “At that time, I was living in a house that was under Suge Knight's name,” Snoop recollected. “All my cars, under Suge Knight's name, so for a n**ga to show me you could have your own, sign on the dotted line. I had to say, ‘you know what? F**k that.’ I'm going with this n***a.”
His only stipulation was that Snoop and his family had to move to New Orleans, and, as the saying goes, the rest is history.
Listen to Snoop Dogg’s recountal below of how he ended up at No Limit Records.
(Photo: Michael Loccisano/Getty Images)