As previously reported, Stephen Curry landed his own line through Under Armour called the Curry Brand. Now, the line has officially been released.
Earlier this week, the Golden State Warriors star and the apparel giant debuted the Curry Brand, which is a new division similar to what the Jordan Brand is to Nike. Via Steph’s Instagram, he posted a commercial about his new venture and the message behind it.
“We have a shared goal of unlocking play for kids, so that became a natural place for us to focus,” Curry said in a press release.
“I grew up doing a lot of things to give back to the community with my family—and continue that now—while Under Armour has done so much to support athletes around the world.”
The 32-year-old also debuted a logo for his brand, which features his stylized initials with a “high wing” meant to represent the hand gesture he makes after hitting a three-point basket.
The line includes face masks, shoes, sweatpants, hoodies and more. Browse for yourself, here.
(Photo by Ezra Shaw/Getty Images)