Why? In efforts to promote the Dec. 1 launch of her new KKW Beauty "Ultralight Beams" highlighters and glosses. Maxing out with over 2.5 million likes, it's safe to say that Kim still holds the crown as the "Selfie Queen."
As we expect with any KarJennner publicity stunt, the photo was met with both serious chastising and loads of praise — but imagine our shock when the BeyHive called out foul play.
Their case? Beyoncé did it first, and they came buzzing in with receipts!
It's true! The Queen Bey was previously photographed by Tony Duran in 2011 as part of her "Year of 4" album campaign.
The unused photos were later published in an editorial for Flaunt magazine in 2013. The proof is in the errr, body glitter. The photo was actually taken six years ago! Case closed, it's clear who started the trend!
(Photos From Left: Flaunt Magazine/Flaunt.com, Kim Kardashian via Instagram)