Earlier this week (April 2), she dropped the highly anticipated video to her single “Bartier Cardi” with 21 Savage, donned in retro-glam looks.
We’re all used to the over-prominent displays of sponsored content, which is why at first we weren’t surprised to see Cardi dramatically swiping on eos Crystal Lip Balm in Hibiscus Peach ($5, drugstores) in the backseat a car. See for yourself below:
The only confusing part? She already has lipstick on! But apparently there’s no such thing as keeping your lips too hydrated.
But upon further digging, there is no Cardi B x eos partnership in the works. Is Cardi trying to manifest a beauty partnership with the vegan-friendly beauty brand? Seems like it!
Listen, there’s no shortage of celeb-endorsed beauty brands, however it typically comes with a heavy price tag. US Weekly reported that some companies have been known to pay Kim Kardashian up to $500,000 per Instagram post, so Cardi can make some serious cash for a video that already racked up 3.7 million views.
Looks like Cardi is playing the long game, showing people what she’s willing to do with hopes of collecting a check later. Y’all know Cardi loves free sh*t, so here’s to hoping that eos sends her lip balm by the caseload!
(Photo: Kevin Mazur/WireImage)
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