How Sway?! Kanye West Says That His Yeezy Sneakers Are A Billion Dollar Business

Kanye West Says That His Yeezy Sneakers Are A Billion Dollar Business

How Sway?! Kanye West Says That His Yeezy Sneakers Are A Billion Dollar Business

Somebody, please make it make sense.

Published April 25, 2018

Can someone please call Kris Jenner to do damage control for her son-in-law, Kanye? Mr. West has been making headlines after recently returning to Twitter and ranting, of course. Some of his wild comments included publicly supporting Trump, which had Black Twitter lit and the internet, in general, wondering where the hell are his meds!

In today’s rant, Ye directed his tweets toward his business, Yeezy, after news broke that he and his manager split ways (perhaps in an effort to flee the craziness).  

Next came a series of even more outlandish tweets about the success of his brand…

Pump your breaks Kanye, a billion dollar business when there's barely enough units being made...

Kanye even compared himself to Michael Jordan and his J’s empire.

But Kanye, where are the receipts, Bruh?!  So you know we had to do some digging to find out just how factual these tweets were. According to GQ, in 2017 alone, the Jordan Brand brought in $3.1 billion. Bloop! And according to John Kernan, a retail analyst who covers Adidas for Cowen, there’s no way Kanye is surpassing Jordan’s coins. 

“I'm not sure what the economics are for [Jordan] at Nike, and I don't know what Kanye's economics are but it's hard for me to believe it's anywhere near what Nike's on the hook for with Jordan.”

And as for whether or not the Yeezy brand will hit a billion and a “unicorn” becoming “a decacorn” … slim chances.

“Kernan says that to reach decacorn status, Yeezy would need to pull $3 billion in sales annually—which would mean it counts for almost eight percent of Adidas’ entire global business. “I find it hard to believe its generating over a billion in sales,” says Kernan.”

And there you have it, peeps. We’re not sure who’s advising Kanye on the Yeezy financial status, perhaps Kim Zolciak, but these tweets are indeed not truthful. 

On another note, do we think Mr. West needs meds asap and should probably be gearing up for rehab part two?

Written by BET Staff

(Photo: Raymond Hall/GC Images)

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