endorsement deal

Coco Gauff Tops Highest-Paid Female Athlete List For Third Straight Year With $31 Million

At 21, Coco Gauff’s shrewd business strategy and robust endorsement portfolio, including partnerships with Rolex and New Balance, make her the top earner in women's sports.
12/04/2025

Cardi B on Trolls 'Trying to Take' Her Endorsements: 'Y'all Not Stopping No Bags Over Here'

The “Bodega Baddie” rapper is shutting down online haters, she says are trying to negatively affect her endorsement deals, reminding everyone that “no bags” are being stopped as she continues locking in major brand partnerships.
10/16/2025

Report: Grambling’s Historic NIL Deal Will Pay All Of Its Scholarship Athletes

The name, image, and likeness deal is believed to be the first of its kind.
02/01/2022
EUGENE, OREGON - JUNE 19: Sha'Carri Richardson celebrates winning the Women's 100 Meter final on day 2 of the 2020 U.S. Olympic Track & Field Team Trials at Hayward Field on June 19, 2021 in Eugene, Oregon. (Photo by Patrick Smith/Getty Images)

Weed Vape Company Offers Sha’Carri Richardson $250K Endorsement Deal

The endorsement would involve testing vape pens.
07/15/2021
MILWAUKEE, WISCONSIN - DECEMBER 19: LeBron James #23 of the Los Angeles Lakers participates in warmups prior to a game prior to a game against the Milwaukee Bucks at Fiserv Forum on December 19, 2019 in Milwaukee, Wisconsin. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Stacy Revere/Getty Images)

LeBron James Strikes Deal With Pepsi After 18 Years With Coca-Cola

The NBA MVP will reportedly be the new face of Mountain Dew.
01/17/2021

Would You Pay $760 for a Bottle of Jay Z's New Champagne?

Only 3,000 bottles of 'Ace of Spades' will be made.
08/12/2015

50 Cent Signs $78 Million Underwear Deal

Rapper teams up with Frigo Revolution Wear for luxury draws.
12/18/2014
Lil Wayne, Nicki Minaj, Drake

Young Money Entertainment Endorsement Deals

10 Photos